Privacy policy

This privacy and cookies notice applies to the processing of personal data, including information we collect and store via cookies, as explained below by MatchDay digital Ltd. References in this policy to “MatchDay digital”, “Matchday”, “we” “us” or “our” should be interpreted accordingly. The processing explained in this notice may be carried out by MatchDay digital or other data controllers in the MatchDay digital group of companies.

Types of information we process

Information you've provided to us, including through our website or app or when you access our services through applications on websites operated by other organisations. Information about our content, products and services you've ordered or enquired about, including call recordings, as further described below. Information which we acquire from other organisations, such as address verification services (e.g. Royal Mail in the UK), data brokers and credit reference agencies including personal data that is publicly available. If you want to manage how these organisations use your personal data and share it with companies like MatchDay digital, you should get in touch with them directly Information, uploads, user generated content, and comments you make about, or generate, in accessing the content, advertisements, products and services you use. Information from the devices you use to receive MatchDay digital content, products and services, about you and your use of MatchDay digital, and/or third party content, products and services. This includes information about your device, machine or browser. IP address, MAC address, unique identification number, online identifier, browser information, location data port information, logical network address, and other similar identifying information required for your devices to communicate with websites and applications on the internet. Technical information from the devices you use to receive MatchDay content, products and services, for example, the collection of diagnostic and traffic or location information. Note that devices and applications have their own privacy settings and notices under which they collect your information, so please check and manage your device and application settings. Information relating to your customer service interactions with us.

How we use your information

The main purpose for which we process your personal data is so that we can provide you with content, products and services. This includes providing you with account management functionality (such as to update contact information) and tailored and personalised recommendations (including by sending you newsletters about your service, content and relevant products.) We also process your data to deliver services to you in the following ways: In order to send newsletters to you about your service, content and relevant products. If you’re a MatchDay customer, where you give us consent, we will process your data in order to send you direct marketing. This may include communications SMS, email or other electronic means, using the contact details you have provided, about us and our content products and services, events and special offers, including, for a reasonable time after you have ceased to be a customer of ours (see further details below). We may also use your information to comply with our legal and regulatory obligations. This includes: by complying with police and other security investigations. In some circumstances, we may process your personal data in reliance upon our legitimate interests, including to:

We will process your data where we need to in order to safeguard your vital interests or those of another person, for example to support crime prevention and protect the safety of members of the public and MatchDay employees.

How we use your information for online and digital advertising

We work with a number of trusted partners to process your personal data for online and digital advertising purposes on MatchDay digital ltd and third party websites and apps. For online and digital advertising we use data like your IP address and device ID, which are required to serve advertisements to your device. We will never share your name, physical address or phone numbers with any of our trusted partners. We perform due diligence on our partners to ensure they will handle your data in a secure and responsible manner. This processing is based on your acceptance of cookies on our and third party websites and your MatchDay profile preferences. The categories of partner that we work may include:

Advertising agencies and advertisers, which buy advertising on MatchDay’s online and digital platforms so they can deliver targeted and tailored advertising and can measure which advertisements are clicked and other such results associated with displaying such advertisements; and advertising platforms (e.g. Google,) which, with consent, deliver tailored and targeted advertising across MatchDay’s online and digital platforms on their own and/or other’s behalf using data from MatchDay. These advertising platforms enable MatchDay to offer its advertising space and manage use of that advertising space efficiently. Please select Privacy options in the footer of MatchDay website and app to manage your marketing preferences in relation to these third party advertising platforms. Where our partners are based outside of the European Economic Area, we work with these partners to make sure personal data is processed only if appropriate measures and controls are in place to protect your personal data in accordance with applicable data protection laws and regulations and regulatory guidance. Any data transfers will only take place on the basis of an approved data transfer mechanism as described in the section ‘How we share your information’ below.

How we share your information

We work with a number of suppliers to process your personal data for the purposes described above. These suppliers act on our behalf and must only process your personal data in accordance with our instructions. The categories of suppliers that we use may include:

IT companies; Customer service centres; Other MatchDay Ltd group companies and Data brokers and marketing companies that deliver our communications.

Sometimes we share personal data with suppliers and business partners who may process it outside of the European Economic Area. Most of the time the data we share will be with companies who supply services to us to enable us to supply our services to you. We grant these companies access to personal data only where necessary and only where appropriate security measures and controls are in place to protect your personal data in accordance with applicable data protection laws, regulations and regulatory guidance. This means these transfers will take place on the basis of an approved data transfer mechanism, which are the EU-USA Privacy Shield, EU Standard Contractual Clauses and EU Commission Decisions on Adequacy.

In the event the structure of our business changes so that another company in the MatchDay LTD group provides our products and services to you, we will pass your personal information to that company. This includes, for example, a merger between us and another company, where another company acquires us or some or all of our assets, where we acquire another company or where our holding company restructures our corporate group.

We may share personal data with the courts, enforcement agencies (e.g. the police) and with regulatory authorities (e.g., OFCOM in the UK) where this is required, in order for us to comply with our legal and regulatory obligations.We may share personal data with the courts, enforcement agencies (e.g. the police) and with regulatory authorities (e.g., OFCOM in the UK) where this is required, in order for us to comply with our legal and regulatory obligations.

Where MatchDay receives a request for the ownership of a vulnerable customer’s account to be transferred to a nominated individual, personal data of the existing account holder may be shared with the new account holder. The ownership of the account would only be transferred once MatchDay has received signed acceptance and authorisation of the transfer from both parties.

Keeping your data up to date and your rights

For most requirements you can update your data preferences via the MatchDay digital web app. You can also contact us via My Account on matchdaydigitral.com or by emailing customerdata@matchdaydigital.com to update, amend, correct your information. You also have the following rights:

To request access to, or erasure of, the personal data we hold about you.

To request us to restrict the processing of the personal data we hold about you.

To object to us processing personal data relating to you.

Where you have given us consent to process your personal data, you have the right to withdraw that consent at any time.

You have the right to obtain certain personal data from us in a format that can be transferred electronically to a third party (also called “data portability”).

Please note that some of these rights are not absolute. In some cases, for example, we may refuse a request to exercise particular rights if complying with it meant that we are no longer able to meet our obligation to provide you with particular products and services, or if we had a legal obligation or right not to comply with the request. However, we will keep you informed as to the actions that we can take, when you make your request.

Managing your marketing preferences

Direct marketing and tailored advertising

You can always choose not to receive direct marketing or tailored advertising from us in the following ways:

Via My Account on matchdaydigital.com

Clicking on the "unsubscribe" link or replying STOP in any electronic marketing information from us

Emailing: optout@matchdaydigital.com

When you make a request not to receive marketing, it can take us up to 28 days to process that request. If you receive direct marketing from other MatchDay LTD group companies (such as matchdaytravels.com) you can choose not to by contacting them directly.

Cookies and online behavioural advertising

Please see MatchDay digital cookie policy on how to adjust cookie settings for your devices.